More leads. More conversions. More take-home that creates freedom. That’s why you started your power washing business, right? While traditional marketing and word-of-mouth have their place, leveraging digital marketing is non-negotiable in 2024 (and beyond.)
In doing so, you stand out in your local area, build a huge customer base and turn one-off sales into ongoing revenue. Whether you plan on having one location or expanding into different cities—these proven strategies help get you there.
Each strategy is actionable and will help you deliver a top-tier customer experience that sets you apart.
Power Washing Marketing Strategy #1: Optimize Google My Business
Google is king. When local homeowners, renters or businesses are looking for power washing services, they’re likely searching Google. That’s why optimizing your Google My Business profile is a must.
Make sure your business hours and links are accurate. Use high-quality images that stand out. Ask for reviews and engage with them to show you’re an active business that cares. Check your listing at least once a week to ensure it’s updated.
Power Washing Marketing Strategy #2: Dominate Local SEO
Local SEO ensures that when people in your service area search for “power washing near me,” your business shows up. Optimize your website’s content with local keywords, create location-specific landing pages, and include your city or region in meta titles and descriptions.
For any blog post or content that goes on your site, make sure to include as many local keywords as possible (without making it unreadable.)
Power Washing Marketing Strategy #3: Use Video Marketing
Power washing offers a clear ‘before’ and ‘after.’ Capture these moments of your clients’ entryways, patios, garages, etc. and post them on YouTube, TikTok, or Instagram Reels.
Not only does it showcase your skills, but it also gives potential clients a clear picture of the results they can expect. A little FOMO goes a long way.
Power Washing Marketing Strategy #4: Target Customers with Facebook Ads
Facebook Ads allow for detailed local targeting so you can show your services to homeowners in your area. Use engaging before-and-after photos in your ads and craft a compelling call-to-action to drive clicks.
Write headlines and sub-headers that stand out and create urgency with limited-time offers or seasonal packages for first-time customers. You can also use Facebook Ads to promote high-value assets to capture prospects’ contact information (more on that in Strategy #6).
Power Washing Marketing Strategy #5: Create an Irresistible Offer (They Can’t Refuse)
People love deals. Create urgency by offering limited-time promotions exclusively for first-time clients. A discount on their first power washing service can be just the nudge they need to choose your business over a competitor.
The key? Package the offer in a way where it stands out. For example, first-time customers can get 15% off their service plus a limited-time bonus of cleaning their garage—if they book in the next 48 hours. Get creative and ask yourself: what’s a no-brainer offer to someone on the fence?
Power Washing Marketing Strategy #6: Offer Value In Exchange For Contact Info
For home service businesses, contact information is key. Not simply from customers, but from those who are reaching out for extra information, quotes or shopping around.
Lead magnets, like a free estimate or a “Must-Have Checklist Before You Power Wash Your Home” can capture contact information. Use this opportunity to follow up with email marketing campaigns that drive them back to your services.
Power Washing Marketing Strategy #7: Request Reviews (Automatically)
Some people can be thrilled with a service and never leave a review. Why? Because you didn’t ask. Train your service staff to ask for a review the moment they finish. But don’t stop there.
Send a follow-up email thanking them for their business, asking for feedback, and inviting them to leave a review on Google or Facebook. Customers are most likely to leave reviews within a few days of service, so make sure you don’t wait to ask.
Power Washing Marketing Strategy #8: Retarget Website Visitors with Facebook and Google Ads
Many potential clients can visit your website without taking the next step. It’s not because they don’t want to use your services, but because they might not be ready to buy today. Or they’re busy, have travel coming up and need to figure out a good time for you to come.
That’s where retargeting on Facebook and Google comes in. These personalized ads speak to the interest they’ve already expressed. Nudge them with a limited-time offer.
Power Washing Marketing Strategy #9: Use Google Ads for Local Service Ads
Google’s Local Service Ads place your business at the top of search results. You only pay when potential customers contact you, making it an efficient way to connect with homeowners ready to book power washing services. These are high-intent leads that usually make a quick decision.
Power Washing Marketing Strategy #10: Use Online Booking (Or Die Slowly)
Customers are spoiled by Amazon and Netflix. In other words, they want things fast. When it comes to booking your services, make it as easy as possible. That’s why having an online booking system that works on mobile is critical to capturing (and converting) more business.
In addition, make sure you offer several options, including a phone call, email, booking form, etc., as some people still prefer to talk before booking.
Power Washing Marketing Strategy #11: Compile Dozens Of Success Stories
Showcase your success by creating case studies or featuring client testimonials on your website. Include specific details on how your services transformed a client’s property. Instead of generic testimonials, invest in design to make them stand out. Repurpose them across all the major platforms.
Power Washing Marketing Strategy #12: Invest In Quality Visuals
Before-and-after shots of your work are a key marketing asset. Hire a professional photographer to take high-quality images highlighting the dramatic results of your power washing services. Use these across your website and social media. Do the same to showcase your team as that builds trust and rapport.
Power Washing Marketing Strategy #13: Develop a Recurring Service Model
A one-off sale is good, but generating long-term loyalty can transform your business. Offer power washing packages that encourage clients to book your services regularly. For example, seasonal power washing subscriptions guarantee ongoing revenue and reduce the need to constantly hunt for new clients. Train your staff on pitching these services to each new client.
Power Washing Marketing Strategy #14: Partner with Other Home Services Businesses
This underrated strategy can be a win-win for all parties. Collaborate with similar businesses, such as landscapers, painters or pool service companies. By offering bundled deals or referral bonuses, you can accelerate your revenue while making life easier for your customers. Remember: these businesses aren’t your competition. They can be a great source of revenue and referrals.
Power Washing Marketing Strategy #15: Use Landing Pages For Targeted Offers
While websites are great, they can sometimes be overwhelming to prospects. Instead, landing pages are specific and minimize distractions. Whether you create a page that offers a special download to get their contact information or a seasonal deal, they’re a great place to send targeted traffic and increase conversions. Typically, a landing page is only one page, doesn’t have a navigation bar and pushes one call-to-action (CTA.)
Power Washing Marketing Strategy #16: Use Instagram and Facebook Stories
Most home service businesses have a limited social media presence. However, as younger homeowners and renters look for power washing, they’re likely to check out businesses that are on top platforms like Instagram and Facebook.
By having a presence and uploading stories, you’re able to engage directly with your audience. Share clips of your team in action or showcase happy customer transformations to create real-time buzz around your business.
Power Washing Marketing Strategy #17: Create Seasonal Campaigns
Back-to-school. Spring cleaning. Thanksgiving. Think of your marketing campaigns in seasons and offer packages to address customers’ biggest needs. This is a great way to create timely offers and remind people of the value that comes with your power washing services.
Power Washing Marketing Strategy #18: Incorporate Customer Referral Programs
Ask yourself: what would incentivize previous customers to refer their friends and network to you? Answer this and create a targeted customer referral program that rewards them for spreading the word. Whether discounts on future services, a cash reward or other specials, a little reward can go a long way.
Power Washing Marketing Strategy #19: Get Listed on Local Directories
Many homeowners use platforms like Yelp, Angie’s List, or Nextdoor to find local services. Make sure your business is listed on all relevant directories with up-to-date contact info and service offerings. Being active on these platforms can boost your search ranking since you’re ‘borrowing’ the authority of an established brand.
Power Washing Marketing Strategy #20: Segment Your Email Marketing
The key to revenue-generating email marketing is personalization. If you speak to a prospect who has never bought in the same manner that you speak to a 5-year customer, it’s a missed opportunity. By segmenting your list, you can be hyper-specific and meet prospects (and customers) where they are.
Power Washing Marketing Strategy #21: Hire a Trusted Marketing Expert
Marketing is both timeless and constantly changing. What worked yesterday to drive leads may not work today. That’s why the last strategy involves leaning on experts who can strategize, execute and refine campaigns that allow you to focus on running your power washing business.
What should you look for? Find those with a track record of working with power washing and home services businesses. Ask for case studies to see what results and ROI they’ve generated for similar businesses.
Tired Of Leads Slipping Through the Cracks? Slamdot Can Help.
Power washing services are booming in popularity. By applying these strategies, you can set your business up for success for years to come. However, managing all these moving parts can be overwhelming. Especially when you’re running your business’s day-to-day operations.
That’s where Slamdot comes in. Our team of marketing experts specializes in strategies tailored to home service businesses. Whether you need to turn your website into an always-on sales machine, want to rank higher on local search or leverage email marketing—we handle it all for you.
Want to learn how we can help you grow? Request a Fast Quote today!
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